Growth and Development of Characters: Gustad Noble and Elaine Risley Essay

So as to adjust in an ever-evolving society, overflowing with kindheartedness and interest, an individual must have the option to adjust to separating environmental factors. The human psyche and body must wrestle with upsetting recollections or exciting shows of life. These musings are directed through different feelings. Feelings are physical or mental articulations, regularly automatic, identified with emotions, discernments or convictions about components, articles or relations between them, as a general rule or in the creative mind. The development and change of any element can't be evenhandedly physical, yet in addition mental quality and knowledge. Past experience of any way hues the individual for eventual fate of steady change. Gustad Noble of Rohinton Mistry’s Such A Long Journey and Elaine Risley of Margaret Atwood’s Cat’s Eye exhibit the example of the â€Å"circle of life†: karma, religion, loved ones. The perusers can envision humble ways of life developing in the wake of unexpected changes. These alterations have the characters scrutinizing their ethical heart as their life diagrams towards unfamiliar waters. The authors’ understandings of these practical circumstances build a model for the perusers to pass judgment on their ways of life by. Mistry and Atwood utilize scholarly gadgets, lingual authority, and astute pleasantry to improve the perusing experience for the crowd. The perusers witness the heroes turning out to be better people through difficulty, as they beat unanticipated difficulties. Eastern and Western social orders are so unique from various perspectives, but there are a few components that are all inclusive: selling out, affection, empathy, family, and companionship. The accentuation of Elaine and Gustad’s battles makes a dream that their catastrophes are the readers’ disasters also. The focal topic of the two books is the need to grasp feelings, particularly bitterness, and not to run from them and furthermore their alternate points of view of progress and disengagement. It delineates that life has a lot of obstructions, yet with constancy and assurance, they can be survived. In the storylines of the two books, kinship and disloyalty become very apparent and express. In Cat’s Eye, Elaine Risley permits her body and psyche to be manhandled by her alleged â€Å"friends† and to scrutinize her feeling of character. This prodding by the young ladies, Cordelia, Grace, and Carol, breaks Risley’s confidence and leads her to receive upset propensities, for example, stripping her skin, gnawing her nails, and biting her hair. In the fallout of the scaffold episode, Elaine goes to bat for herself and steps forward for opportunity the girls’ torment and torment. Acknowledgment comes smashing down on her, of how she had succumbed to the dream of bogus fellowship. Her youth was scarred from all the enthusiastic torment she persevered. Correspondingly, in Such A Long Journey, Gustad Noble had likewise accepted he had been sold out by his dearest companion, Major Jimmy Bilimoria. The Major had sent him a huge total of cash to be stored in the bank, anyway it was cash as far as anyone knows to be utilized to help revolts in East Pakistan in its war exertion. Gustad first idea it would be a brave strategic, the military, however he before long understands the threat he is bringing to his family and profession. Dissimilar to Elaine, who was sincerely joined to her â€Å"best friends†, Bilimoria’s activities came as an unexpected stun. Jimmy resembled family to the Nobles, the kids regarded and cherished him, and gave such a great amount of satisfaction to all. In the first place, he withdrew without a farewell and afterward left the Noble family into a snare of double dealing. Gaustad has his doubts, however considers this to be a trial of faithfulness to his old companion. His whole family was against it, and generally, so was he. Nonetheless, Gustad would not let his friend’s call go unanswered, yet required a little influence. In the two circumstances, the perusers need to connect and help, and cause the trial to appear to be less confused, yet the two characters are genuinely joined to their companions. With regards to whether kinship was of significance, Elaine and Gustad remain on inverse sides. Gustad was the more receptive of the two, in any event, demonstrating appreciation to the intellectually precarious Tehmul, while Elaine avoided Cordelia physical, yet was as yet shaken by her past injuries. Gustad doesn't incline toward change as his life in the past is depicted as heaven to him. It is with change, comes issues. He accuses the subject of progress of causing his child not to go to IIT, as his child has changed into an alternate individual from before who doesn't regard him. He additionally accuses the subject of progress for Jimmy’s double-crossing as Jimmy in the past was viewed as the â€Å"loving brother† however now, he centers around misleading Gustad to pick up his own narrow minded objectives. Gustad’s hesitance to change is additionally stressed by the dark divider which speaks to his life in the past during the war, and by leaving those on his windows he underlines that he needs things to be similarly as how they were in those days. The dark divider is another symbolist component used to speak to change, despite the fact that Gustad is nauseated by its impactful scent, he doesn’t need the divider to be obliterated as it is simply the wellspring of his disconnection and isolates himself from the remainder of the world. In actuality, with Elaine, change is practically consistent all through the novel. Her enduring in the possession of Cordelia, Grace, and Carol have left her scrambling for answers and scrutinizing her feeling of personality. As she develops into a grown-up, her eerie recollections of her youth keep on remaining with her. Consistent flashbacks help her to remember the past, and how she defeated it. The marble of the cat’s eye is utilized to speak to change, as it resembled a charm that shielded Elaine from her past difficulties. Previously, it was Cordelia who held the high ground in their relationship, yet as they became grown-ups, Elaine acknowledged how both their lives finished in totally opposing ways. Since everything didn't go her way from before, everything must be flawless later on, and in this manner steady change. Both Elaine and Gustad investigate the idea of memory and character, and how experience of the present is shaded by past occasions. Otherworldliness and religion additionally sway the development and advancement, as it plays an essential topic in the lives of Elaine and Gustad. As the world appeared to crash down on him, for example, Roshan’s ailment, Sohab’s mentality towards going to IIT, Major Jimmy’s issue and his squabble with a neighbor, Gustad would consistently go to his petitions to take care of these issues. In Hinduism and Christianity/Catholicism, an individual of unadulterated heart is constantly recognized with favorable luck, and this was shown with both Gustad and Elaine. Elaine can be delineated as a foreigner from the beginning of her appearance in Toronto, changed truly and intellectually. She was raised as a kid, growing up with her sibling Stephen, and was keen on unexpected things in comparison to what â€Å"normal† young ladies might want. Different young ladies utilized Elaine like a lower being, so as to like their below average appearance. The passionate agony Elaine felt was restored with the guide of the Virgin Mary. One can envision the Virgin Mary talking through Elaine as she dismissed Cordelias’ requests, liberating her from her jail of uncalled for treatment. In like manner, Gaustad and his kusti permitted him also beat the different snags throughout his life. For instance, his penance to spare an elder’s life left him just with a minor limp, as his companion Major Bilimoria spared him from broad harms. Likewise, as the pressure mounted to its top on Gustad, the perusers can undoubtedly distinguish his Gustad’s adversities started turning the other way; Roshan recouping, Sohab returning, and learning of Jimmy’s genuine themes of the cash. One can envision the mass of celestial creatures, a thought of Gustad himself, lightened these weights. This divider turned into a sanctuary itself, as gave an assorted mental solace to those to take a gander at it. Gustad would consistently applaud the road craftsman who breathed life into this landmark, as it portrayed the profound creatures that the humans revered to thrive in different parts of life. Confidence is quite often the first thing individuals go to in quite a while of need and very extraordinary in both Elaine and Gustad’s cases. Elaine didn't have faith in any predominant creatures, until Grace welcomed her to go to chapel. It’s unconventional on the grounds that a short time later, as she appeals to Jesus, that she is requesting her petitions are conceded. She envisioned God as somebody who might answer every one of her issues instantly. As a general rule, at times life doesn’t turn your direction constantly, and Elaine didn't realize that. This might be the reason she changed over into a Catholic and venerated the Virgin Mary. Gustad, despite what might be expected, appears to have been a strict man since his youth. His beloved recollections were fantasizing about securing a mansion and warding off winged serpents with his consecrated kusti. In the current time period of the novel, the perusers learn innumerable individuals made it theirs. The divider had a specific quieting air about it, and that it is his wake-up routine to ask before he initiates whatever else. Albeit both Gustad and Elaine’s musings upon confidence and religion are very unique, one can say that it was divine mediation that supported them all through the entirety of their difficulties and languishing. Uniqueness or autonomy can be characterized as the state or nature of being liberated from coercion or from the impact, control, or direction of people, things, or circumstances. Gustad and Elaine feel the need of disconnection, and restricting themselves in their psyches, without communicating inward feelings for a dominant part of the books. The perusers can observer the development of Gustad’s character as the novel advances, before a great many issues started to sum. One can just envision the inward torment he feels as Roshan becomes sick, Sohrab resisting his fa

Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Showcasing Plan - Essay Example Likewise, it is a games drink which hydrates human body too gives ensured extra 6 hours of vitality for playing out the day by day exercises. This advertising plan is intended to be viable just in the United States and starting at now the organization doesn't have any designs to work in the abroad market. The examination completed a nitty gritty investigation of the caffeinated drink market of USA so as to get a thought of the business condition. The investigation uncovered that the business is furiously serious because of the nearness of countless set up players. Nonetheless, Coca Cola being a built up firm will get certain points of interest in the market, for example, the brand personality and trust of purchasers. The momentary target of the organization is to make familiarity with the item and accomplish 2-5% of the piece of the overall industry before the finish of the first year. So as to accomplish it, the organization has been emphatically prescribed to utilize an assortment of special methods and seek after a serious estimating system. Likewise, serious circulation and going into a bargain with sports organizations has additionally been suggested. Circumstance Analysis Before the dispatch of another item in the market, it is fundamental to play out a careful investigation of the outside business condition of a nation. What's more, the industry wherein the business will work likewise should be surveyed. Aside from that it is likewise fundamental to survey the contenders and clients. The segments beneath will attempt to look at the previously mentioned factors and reach an inference dependent on which the showcasing methodology for the caffeinated drink will be structured. Portrayal of the Product The item which will be showcased is a caffeinated drink named as Hydra-Energy Shot. The item by and large falls into the classification of sports drink item and is intended for giving extra vitality to the customers. The item can be depicted as smooth in taste, contains included electrolyte, Vitamin B12 (for vitality), grouped natural product flavors and low in calorie. The item vows to give an extra 6 hours of vitality to the customers for playing out their standard exercises. Client Analysis A business can't work in empty and requires a base of clients for proceeding with activity and continuing in the commercial center over a significant stretch of time. The examination of the client is the account and assessing the information related with the necessities of customers just as market patterns. Hydra-Energy Shot will mainly target sportspersons. Moreover, the item is likewise focused for office goers and people who work out at various wellness communities. Caffeinated drinks for the most part falls into the gathering of useful refreshments and includes ‘nutraceutical’ and sports drinks. The portion of the equivalent is introduced in the figure underneath: - Figure 1 †Market Share breakdown of Functional Beverages (Sour ce: Heckman, Sherry and De Mejia, 2010) Sports drinks are basically intended to devour previously or during the procedure of activity in order to forestall any sort of drying out and flexibly starch and electrolytes for keeping up appropriate digestion in the framework (Coombes and Hamilton 2000). Smith Kline Beecham Energy and Sports Drinks Report recommends that in the USA, around 53% of the individuals who expends vitality or sports drinks are inside the age gathering of 14-34 years. At first, competitors are the sole buyers of caffeinated drinks, however the course of time and expanded mindfulness the market developed enormously and extended to other specialty fragments. An examination by Mintel (2009) made

Its 833 A.M. Do You Know Where Your Productivity Is

Its 833 A.M. Do You Know Where Your Productivity Is Its 8:33 a.m. and daylight is peeking through the windows.  So far this morning I wrote for three hours, read for half an hour, and exercised a bit: stretches, push-ups, pull-ups, and squatsâ€"my usual exercise regimen. In other words,  Ive already done a lot today, and yet theres still an entire day ahead of me. My secret? I dont do much. Seriously.  Sure, it  seems  like I do a lot of things, but I dont. To put is simply, people can be more productive by doing less. Rather than the normal productivity tropes of planning and scheduling, attempting to force production, we can get more things done by focusing on only the the important stuff first, working through the tasks that truly matter, embracing Real Priorities instead of engaging in fluid inactivity. Usually that means doing things thatre more difficult than wed like. For me, writing is difficult, exercise is hard, even reading is not passive. Virtually everything thats meaningfulâ€"everything worth doingâ€"requires a good amount of effort. But of course thats where all the reward is. Likewise, the passive tasksâ€"Facebook, email, television, etc.â€"are easy. And they are fine in small doses (Ill likely check my email for 30 minutes today or tomorrow, and Ill certainly spend a few minutes on Twitter ). But theres no long-term reward for passivity, just a beer gut and an empty existence. Later today Ill walk five or ten miles, wandering the streets of Missoula. And Ill spend time with friends, correspond with my writing students, and even squeeze in some more writing and reading time tonightâ€"all active tasks that require more from me than the boob tube, with an exponentially higher payoff. Feel free to do likewise. Subscribe to The Minimalists via email.

Hum Quiz - 1302 Words

HUM 112 Quiz two 1. Why does the vase in Ode on a Grecian Urn fascinate John Keats? The eternal beauty of its art 2. Why did Frederick Douglass eventually break away from the Anti-Slavery Society? Concern that their doctrine would dissolve the Union 3. Why did the philosophes alienate themselves from the Church? Intolerant of hierarchy and ritual 4. Why does Fragonard paint the young lady in The Swing as losing a shoe? To symbolize virginity loss 5. Why do many of Fra To validate her role as Louis XVs most trusted advisor 6. Why in the mid-eighteenth century did art criticism begin? To enable tourists to appreciate and understand art 7. Why is the music that arose in reaction to the Rococo†¦show more content†¦A vocal chorus 47. Which Wordsworth poem is considered to be the fullest statement of the Romantic imagination? Tintern Abbey 48. Which historic figure was considered the personification of the Romantic hero? Napoleon 49. Who inspired Thomas Jeffersons argument for fre edom in the Declaration of Independence? John Locke 50. Who introduced Western art techniques to the Chinese? The Jesuits 51. According to Jean-Jacques Rousseau, why did people lose the natural goodness with which they were born? Society and civilization corrupted them 52. According to German philosopher Immanuel Kant, what was the Enlightenments precondition? Freedom 53. According to Ralph Waldo Emerson, what was transcendentalisms fundamental principle? The spirits oneness with nature 54. According to French philosopher Auguste Comte, society passes through what three stages on its quest for knowledge? Theological, metaphysical, and positive 55. As discussed in the chapters Continuity and Change section, what might Thà ©odore Gà ©ricault have aimed to capture in his series of portraits of the insane? The downtrodden and forgotten 56. In Jean-Antoine Watteaus The Signboard of Gersaint, why is a portrait of Louis XIV being placed in a storage box? Louis did not support the Enlight enment 57. In France, what triggered the events leading to revolution? The national debt 58. In A Defense of Poetry, what did PercyShow MoreRelatedHum 111 Quiz Chapters 10,11,12,131468 Words   |  6 PagesThis quiz consist of 40 multiple choice questions. The first 10 questions cover the material in Chapter 9. The second 10 questions cover the material in Chapter 10. The third 10 questions cover the material in Chapter 12. The last 10 questions cover the material in Chapter 13. Be sure you are in the correct Chapter when you take the quiz. Question 1 .2 out of 2 points Why did the Spanish Jews welcome the Muslim invasion?Answer Selected Answer: The Visigoth rulers had persecuted themRead MoreStep by Wicked Step1684 Words   |  7 Pages Colin: Mum, then when will dad be here? Mum: Soon. 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Creative Ads Motivates People to Drink Water Free Essays

Creative Ads Motivates People to Drink Water Creative Ads Motivates People to Drink Water It is well known that water is one of the most essential elements for all organisms, especially human beings. However, even though people realize how important water is for them they do not drink their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to drink 8 to 12 glasses per day, which maintains the body’s hydration. We will write a custom essay sample on Creative Ads Motivates People to Drink Water or any similar topic only for you Order Now Nevertheless, most people believe that water campaigns are uninteresting, which makes them ineffective. Evian and Nestle are water companies that try to market their products through their ads that motivate people to drink more water so that they live young and healthy. Furthermore, the commercials grab people’s attention by using creative and artistic ideas that send to customers the same message that the water campaigns but in a fast and creative way, which convince people to buy bottled water even though they can consume it for free. Nestle is one of the world’s largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle Pure life water TV commercial starts with a picture of the Nestle bottle of water and the question  Ã¢â‚¬Å"Why does your body need 8 glasses a day of Nestle Pure Life†. The background of the advertisement is both blue and white which matches the nestle bottle of water. Although water is colorless, the Nestle Company probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005). The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the number’s edges. The question â€Å"Why does your body need 8 glasses a day of Nestle Pure Life† is answered by a short video that explains the importance of hydration. The second part of the advertisement starts with a brunette model who seems to be in her thirties. The model’s skin color and facial features do not indicate a particular nationality, which allows this ad to be shown in different countries that can relate to it. In the third part of the advertisement the model starts to drink the water and takes us on a tour that demonstrates the model’s respiratory and digestive system in a creative way. Additionally, the Nestle water becomes an image of a waterfall in a tropical jungle. I believe that using a forest in this ad sends a message to customers that the Nestle water company products are natural. Besides that, the ad includes a family playing in the waterfall, and that is a way to motivate and attract people, especially young children, to live healthy and drink Nestle Pure Water. What grabbed my attention is that the waterfall is circulating around numerous kinds of red and pink flowers that are arranged in the shape of the human heart. Using pink flowers for the heart will convince people that drinking 8 glasses of water is necessary for the body’s health. Moreover, while watching the video ad I discovered that it creates an illusion of a human body out of nature such as the body’s lungs, which are represented by various tropical plants, and the intestine, which is created from a waterfall. Finally, the model turns out to be a mother with a healthy body shape standing with her son and husband in a green mountain range area. The Mother is wearing a purple top with a bright pink 3-quarter trouser, which suits the layout of the advertisement. Furthermore, both the father and his son are wearing shorts only that show us their healthy figure that means that Nestle Pure Water keeps the body healthy. Obviously, Evian is a brand of mineral water that uses creativity in order to market its pure water. The ‘Live Young’ Evian water advertisement shows many people wearing a t-shirt that creates the illusion that these models have the body of an infant. Although the phrase ‘Live Young’ usually refers to being adventurous, using this illusion sends the message that bottled water companies try to achieve which is the purity of their products. Babies, as newborns, are pure because most of them lack diseases and stress. Looking at the layout of the advertisement, the white background makes the advertisement very positive as it represents calmness and purity; besides, it makes the models’ white T-shirts fade into the light background, which makes the baby bodies seem real. Furthermore, the advertisement’s models are of various ethnicities, which allow more people to relate to it, and help the ad become globally well known since it can be displayed in any country. Besides that, most models are young, yet others are older, which motivates older customers to buy Evian water too. Furthermore, what grabbed my attention is that all of the models have healthy looking bodies, which suggests that drinking Evian Pure Water will keep you not only young but also healthy. The song â€Å"Wordy Rappinghood† is used to form a high-spirited mood as the models move to the beat. Additionally, the models in the commercial are active, and doing different things like drinking water, looking at their shirts, laughing and playing with their hair. All in all, water has always been the source of life for humans. However, people do not actually drink the amount water needed for their body. Therefore, the water companies try to break the routine of water campaigns by creating new artistic commercials that motivate people to become healthier by drinking water and to by their pure bottled water rather than drinking free tap water. Nestle Pure Water and Evian Water Company commercials are great examples since they both market their products and influence people to live a healthy life. References Duncan. (2011, April 20). Evian Babies Are Back to Live Young. Retrieved from http://theinspirationroom. com/daily/2011/evian-babies-are-back-to-live-young/ Meola, K. V. (2005). The Psychology of Color. Hohonu , 3, 2. Nestle Pure Life Natural Spring Water. (n. d. ). Retrieved May 27, 2011, from http://www. nestle-waters. ca/en/ourbrands/pure_life. htm How to cite Creative Ads Motivates People to Drink Water, Essays

Creative Ads Motivates People to Drink Water Free Essays

Creative Ads Motivates People to Drink Water Creative Ads Motivates People to Drink Water It is well known that water is one of the most essential elements for all organisms, especially human beings. However, even though people realize how important water is for them they do not drink their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to drink 8 to 12 glasses per day, which maintains the body’s hydration. We will write a custom essay sample on Creative Ads Motivates People to Drink Water or any similar topic only for you Order Now Nevertheless, most people believe that water campaigns are uninteresting, which makes them ineffective. Evian and Nestle are water companies that try to market their products through their ads that motivate people to drink more water so that they live young and healthy. Furthermore, the commercials grab people’s attention by using creative and artistic ideas that send to customers the same message that the water campaigns but in a fast and creative way, which convince people to buy bottled water even though they can consume it for free. Nestle is one of the world’s largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle Pure life water TV commercial starts with a picture of the Nestle bottle of water and the question  Ã¢â‚¬Å"Why does your body need 8 glasses a day of Nestle Pure Life†. The background of the advertisement is both blue and white which matches the nestle bottle of water. Although water is colorless, the Nestle Company probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005). The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the number’s edges. The question â€Å"Why does your body need 8 glasses a day of Nestle Pure Life† is answered by a short video that explains the importance of hydration. The second part of the advertisement starts with a brunette model who seems to be in her thirties. The model’s skin color and facial features do not indicate a particular nationality, which allows this ad to be shown in different countries that can relate to it. In the third part of the advertisement the model starts to drink the water and takes us on a tour that demonstrates the model’s respiratory and digestive system in a creative way. Additionally, the Nestle water becomes an image of a waterfall in a tropical jungle. I believe that using a forest in this ad sends a message to customers that the Nestle water company products are natural. Besides that, the ad includes a family playing in the waterfall, and that is a way to motivate and attract people, especially young children, to live healthy and drink Nestle Pure Water. What grabbed my attention is that the waterfall is circulating around numerous kinds of red and pink flowers that are arranged in the shape of the human heart. Using pink flowers for the heart will convince people that drinking 8 glasses of water is necessary for the body’s health. Moreover, while watching the video ad I discovered that it creates an illusion of a human body out of nature such as the body’s lungs, which are represented by various tropical plants, and the intestine, which is created from a waterfall. Finally, the model turns out to be a mother with a healthy body shape standing with her son and husband in a green mountain range area. The Mother is wearing a purple top with a bright pink 3-quarter trouser, which suits the layout of the advertisement. Furthermore, both the father and his son are wearing shorts only that show us their healthy figure that means that Nestle Pure Water keeps the body healthy. Obviously, Evian is a brand of mineral water that uses creativity in order to market its pure water. The ‘Live Young’ Evian water advertisement shows many people wearing a t-shirt that creates the illusion that these models have the body of an infant. Although the phrase ‘Live Young’ usually refers to being adventurous, using this illusion sends the message that bottled water companies try to achieve which is the purity of their products. Babies, as newborns, are pure because most of them lack diseases and stress. Looking at the layout of the advertisement, the white background makes the advertisement very positive as it represents calmness and purity; besides, it makes the models’ white T-shirts fade into the light background, which makes the baby bodies seem real. Furthermore, the advertisement’s models are of various ethnicities, which allow more people to relate to it, and help the ad become globally well known since it can be displayed in any country. Besides that, most models are young, yet others are older, which motivates older customers to buy Evian water too. Furthermore, what grabbed my attention is that all of the models have healthy looking bodies, which suggests that drinking Evian Pure Water will keep you not only young but also healthy. The song â€Å"Wordy Rappinghood† is used to form a high-spirited mood as the models move to the beat. Additionally, the models in the commercial are active, and doing different things like drinking water, looking at their shirts, laughing and playing with their hair. All in all, water has always been the source of life for humans. However, people do not actually drink the amount water needed for their body. Therefore, the water companies try to break the routine of water campaigns by creating new artistic commercials that motivate people to become healthier by drinking water and to by their pure bottled water rather than drinking free tap water. Nestle Pure Water and Evian Water Company commercials are great examples since they both market their products and influence people to live a healthy life. References Duncan. (2011, April 20). Evian Babies Are Back to Live Young. Retrieved from http://theinspirationroom. com/daily/2011/evian-babies-are-back-to-live-young/ Meola, K. V. (2005). The Psychology of Color. Hohonu , 3, 2. Nestle Pure Life Natural Spring Water. (n. d. ). Retrieved May 27, 2011, from http://www. nestle-waters. ca/en/ourbrands/pure_life. htm How to cite Creative Ads Motivates People to Drink Water, Essays